Glasgow Centre for Population Health had a challenge on their hands. How do you condense a dense scientific report reviewing population health trends into a 3-minute film? Especially when most people don’t even know what a ‘population health trend’ is?
media co-op worked with GCPH and its lead scientist, Dr David Walsh, to understand the research and produce an impactful and easy-to understand animation with an accompanying fact sheet. The report, the film, and the fact sheet were all released in May 2022, and quickly garnered media attention. It received coverage from The Times, The Herald, and the Sun.
GCPH loved the style so much they also commissioned us to redesign their report with illustrations from the animation – high praise indeed!