Trauma and the Brain

NHS Lanarkshire's EVA Services

  • Character hovering over a chair with head in clouds surrounded by the words Stupid, Bitch, Ugly, Frigid, Fat, Whore
  • Close up of head showing brain, and the amygdala with the word danger and a bell ringing symbol
  • Front of Police building
  • Girl, sitting on couch, in interview with police
  • Girl in close up

NHS Lanarkshire’s Ending Violence and Abuse (EVA) Services needed a short animation to replace face-to-face training with Police Scotland officers, giving them an understanding of the impact of trauma on survivors of sexual assault and abuse.

media co-op condensed the essence of a two-hour training session into an 8-minute film. Trauma and the Brain went way beyond its original intended audiences. It’s now used to promote a trauma-informed approach in many professions in many countries across the world, from judges in the USA to Mounties in Canada.

Trauma and the Brain has had over 240,000 views on YouTube and vimeo.

‘For me it was one of the lightbulb moments in my career. Such a simple but effective video. I can see why it’s such a good training tool for Police but has wider application’. Feedback from trainer who uses the film.

‘Absolutely fantastic. Accessible without being condescending and brief but still including relevant info. Really, really worth getting while you can’! National Violence Against Women Network.

‘media co-op know their business. They specialise in social and health messages and it shows when you work alongside them. I say ‘alongside’ because they take you with them every step of the way. They don’t just take a brief and you hear from them a few months later. They respect you, but they challenge you, and that all contributes to a much better overall product in the end’. NHS Lanarkshire.

What they say

‘media co-op works at such a high level of professional quality, it’s awe-inspiring. The finished animation is excellent, engaging, more creatively clever than I thought it could ever be – that’s the skill that media co-op brings to the party’.

Awards

Winner best animation and VFX at the Royal Television Society Scotland Awards

Winner Public Sector Award at The Herald Scottish Digital Business Awards

Shortlisted Best Original Concept at the Haelo Public Sector Film Festival