Changing Life Expectancy (and Why it Matters)

Glasgow Centre for Population Health

  • A still from the GCPH animation. A subruban street with houses, driveways, cars etc. There is a huge crack in the pavement in front of the houses. Everything is stylishly coloured in light blue, orange, navy, or white.
  • A still from the animation. A globe sits on a dark background with labels coming off of it showing various graphs, pie charts, and figures. A title at the top reads Overall Health of the Population. . Everything is stylishly coloured in light blue, orange, navy, or white.
  • A war scene from the animation. A medical tent is in the foreground. In the mid-ground there is a tank. And in the background is rubble and bombed cities . Everything is stylishly coloured in light blue, orange, navy, or white.
  • A cityscape from the animation. . Everything is stylishly coloured in light blue, orange, navy, or white.

Glasgow Centre for Population Health had a challenge on their hands. How do you condense a dense scientific report reviewing population health trends into a 3-minute film? Especially when most people don’t even know what a ‘population health trend’ is?

media co-op worked with GCPH and its lead scientist, Dr David Walsh, to understand the research and produce an impactful and easy-to understand animation with an accompanying fact sheet. The report, the film, and the fact sheet were all released in May 2022, and quickly garnered media attention. It received coverage from The Times, The Herald, and the Sun.

The fact sheet goes through every line of the script providing the facts and figures backing up GCPH’s research. Using illustrations from the animation, the fact sheet is a bright and easy-to-understand supplement to the animation, for anyone who wants to know more!

GCPH loved the style so much they also commissioned us to redesign their report cover with illustrations from the animation – high praise indeed!

What they say

The process with media co-op has just been brilliant. They spent hours helping us tease out the key messages – they were incredibly patient. The end result far surpassed our expectations and hopes. We got much more political interest and impact than we usually get, and the film has longevity. That’s testament to media co-op. It has been an absolute joy and pleasure to work with them, and we’ve had so much fun.

Glasgow Centre for Population Health