Equally Safe at School (ESAS) is an initiative by Rape Crisis Scotland and University of Glasgow, aimed at helping schools prevent violence against women and girls. Staff and students work together with a shared understanding and commitment to equality and safety for all.
Following a successful pilot programme, RCS and the UofG were looking for a short animation on how sexual harassment shows up in schools. We developed the script using the insights from the pilot programme. We focused on the biggest problems Glasgow University researchers encountered when trying to spread awareness of gender-based violence, such as young people’s tendency to dismiss harassment as “just a joke.”
Even though it uses a bright yellow palette (similar to I Just Froze), the film is lifelike and relatable.
What they say
I sincerely hope we manage to work with media co-op again! The team managed to put all the key messages from a 20-page article into a 3-minute animation. Communication was really good and clear – it felt like media co-op took away the burden of coordination and that was really nice. Overall, I’d sum up the experience as well organised, collaborative, fun, and great quality.
Equally Safe at School