Our Strategy

Sight Scotland and Sight Scotland Veterans

Sight Scotland and Sight Scotland Veterans have changed a lot in the last 200 years. Most recently, they’ve changed their strategy to focus more on research and policy.

They commissioned us to make an accessible and engaging animation to sum up their new forward-thinking strategy using their iconic brand colours. Accessibility was front of mind: the video is produced to like a radio advert, so even people with low vision and understand the message.

The animation was tailored towards internal use, but we hope anyone who sees it feels energised and excited for the future of Sight Scotland and Sight Scotland Veterans.