Roar Connections for Life, a charity working with older adults, wanted to launch a campaign to challenge the conventional medical model of looking at older people’s health and happiness.
To kick off the Stay Mobile Stay Connected campaign, media co-op devised and facilitated a series of co-design workshops. Older adults took part alongside younger professionals from many different agencies, to develop the campaign strategy.
We worked with a team of older adults, who’d never made films before, to create six short films for the campaign. ‘A Real Eye-Opener’ takes you behind the scenes of the participatory process.
‘I never thought I would be behind a camera. One for the books for me. Put your best foot forward and it will surprise you just how much everything’s possible’. Betty, participant, age 80
What they say
‘Working with media co-op is a wonderfully dynamic co-design experience. From initial concept they are able to help the project leads to drill down into the nub of the messages that will form the brief. The range of skills, imaginative methods of engaging participants and speed and quality of the production they deliver is extremely impressive. And most importantly, it’s underpinned by worthy social values and principles’.