A Real Eye-Opener

Roar - Connections For Life

  • Two older participants filming
  • Three older participants filming
  • Close up of older lady participant involved in shoot
  • Older participants in a group together
  • Older man participant using film camera

A team aged from 79 to 92, who’d never made a film before, worked, with media co-op’s facilitation, to create six short films for their campaign. ‘A Real Eye-Opener’ takes you behind the scenes of the participatory film-making process.

Roar’s ‘Stay Mobile Stay Connected’ campaign challenges the conventional medical model of looking at older people’s health and happiness. media co-op kicked it all off by devising and facilitating a series of co-design workshops. Older adults worked alongside younger professionals from different agencies to develop campaign messages and strategy.