Time For Prevention – an accessible two-minute summary of the link between gender inequality and violence against women and girls – and a call to action from the Zero Tolerance Trust.
Launched during the 16 Days of Action. Viewed over 10,000 views on Facebook and Twitter, and resulted in 1,314 emails from members of the public, reaching 111 out of 129 MSPs, pushing them to take part in the debate on violence against women in Scotland.
Developed in a series of creative workshops facilitated by media co-op, to help the team identify their target audiences and their key messages. The animation is used by Zero Tolerance and their partners as a training, awareness-raising and campaigning tool.