Girlguiding Scotland Annual Report

Girlguiding Scotland

  • Girlguiding Scotland Annual Report
  • Image showing map of Scotland with pins and the words having fun all over Scotland
  • Image showing Scottish Parliament building with letters flying in and the words as Girlguiding Scotland members, we feel empowered to make change
  • Image showing a rocket ship and the words 1,500 girls had out-of-this-world fun at space in the place
  • Image showing many shoes with the words this year we collected over 8,000 pairs of shoes for refugees
  • Image showing various media with the words Girlguiding Scotland appeared in newspapers, radio and TV over 1000 times this year

The Brief

Girlguiding Scotland was looking for a refreshed look for their printed annual report and events catalogue. They were to be fun, vibrant, clean, stylish and accessible, and consistent with the Girlguiding brand.

The report and catalogue were to appeal to a target audience of older girl members, potential new members and their parents, and influencers. The annual report was to summarise the impact of Girlguiding Scotland as an animation, available online.

What we did

We used our design skills and experience of having previously worked with Girlguiding Scotland to deliver really nice designs that fulfilled the brief. We were able to condense the annual report into a short, snappy and fun animated version that celebrates the achievements of the girls involved, and appeals to new members and volunteers too.

What they say

“Working with media co-op is just easy. Not only do they ‘get’ us as a charity and believe whole heartedly in our cause but they offer something completely unique; a truly collaborative process. The end result was genuinely better than we ever imagined”.