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Co-operatives UK

Collaborative Film Project

THEY SAY
“Brilliant”, “Love it”, “It looks fantastic”, “Absolutely fantastic” “ Great job”, “The video is brilliant” (selection of comments from participants)

BRIEF
To produce a a film about co-operative values, featuring co-operatives from all over the UK made co-operatively. To be featured as part of the Co-operative Fortnight 2013.

WHAT WE DID
This is one were the end result is only part of the story. The collaborate film project was a user generated film which featured over 40 co-ops from across the UK. Part video, part social media project and all digital. Media co-op devised the project, produced the online training/promotional materials and set up the online resources to enable participants to send us material. Throughout the project we created promotional social media assets. We edited the final films together, to a specially (co-operatively) commissioned sound track. Following the film’s launch medico-op we further promoted the film online through social media.

 
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The introduction video made by media co-op for participants.

As part of the project medico-op produced an video which introduced potential participants to the project and outlined what they had to do.

Further elements of the project.

The pdf  guide.

Medico-op created an accessible downloadable pdf which contained all the information/ templates and guidelines required to take part in the project. You can download a copy of those guidelines from here. We also created a special branded online portal that enabled participants to send us their video clips.

During the project we created several digital postcards from participants’ entries which we promoted through social media. Postcards together2

Following the film’s launch we further promoted the film through social media during the Co-operatives Fortnight and the Co-operative Congress in Cardiff.

All participants received a specially created DVD.

 

Media Co-op
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